For decades, retailers have relied on the inability of shoppers to comprehend that the difference between an item priced of £1.99 and that priced at £2.00 is just 1p. The human mind most of the time just sees the £1 in £1.99 instead of rounding it up to the £2.00 that it really is. In [...]
Niyi Adeoshun - Money Management Coach
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